This is an analysis of the website, and social media of an organization named “Second Story”. Second Story is an organization that specializes in creating immersive content, which also educates its audiences through active participation. With each project, the team members collaborate to conceptualize, design, and develop the content their clients need. Since interaction is their focus, one would expect their website and social media would be of excellent quality. This is very true, with Second Story.
When you first visit the website, you are introduced to a series of images of their past projects. These images are actually links to Second Story’s past projects and describes in detail each of them, what were they for, and additional images of the project. Although they may not “spell it out” when describing what exactly is it they do, they do however hit the nail on the head when you click to title “Studio” on the side menu bar, as the state their mission above the subtitle “Who we are”. Their diction is clear, concise, and answers most questions I wanted to ask about them as I was looking at the site. Although, some of the content you have to put “two and two together” when you are looking for links to their social media. Other information they provide, is the list of teams they have. There are three headquarters that exist nationwide: Portland, New York, and Atlanta. As you, the visitor of the site, are reading about the teams, you are also expose to the backgrounds of each team member. Second Story describes its actions, purpose, and its team members in short, one paragraphs mixed with some media content such as video and images. After reading about the Atlanta team, I believed to have received a thorough explanation of each team member’s role and credentials in the short five minutes it had taken to read about them.
The interface, when reading about the studio, was well organized, but a bit clustered in my opinion, as each column corresponded with each item on the side bar menu. The content in each column was displayed as a series of separate posts, which can be singled out once click on, which resolves the appearance of looking clustered as you could see several posts at a time before ever moving the scroll bars. Like I stated before, although it seems cluttered, it is well organized. Information with similar characteristics, are put in the same region. For example, when I was looking for a link to any of their social media, I noticed the two columns next to each other that would have similar information. The twitter column had the exact same posts as on their twitter account and the column next to it was the blog column.
Overall the website is clear, informative, and interactive as it entertains its visitors with multi-digital media. As with anything, there is always room for improvement, but the website supports the brand of the organization and its mission through the user experience, the layout of the interface, and through short descriptions and explanations. As I said before, for an interactive studio, a high quality, interactive website is important, and Second Story provides that experience.
To complement the website experience, their social media provides additional content supporting the purpose and brand of Second Story. The organization only has a twitter account and blog. In this account, Second Story notifies its followers when new blog posts are up, shout-outs to special guests, and special events or opportunities.
The tone of the posts are friendly, and enthusiastic with the proper use of exclamation, informal diction, and structuring positive incentives such as “Want to inspire wonder through the power of art? Submit your ideas for…” (@secondstory) Their account is also more personal, as they do thank yous and recognition to people and organizations who help them. And with the promotions they reference in their posts, the twitter account is very active and supportive of the community it interacts with.
Mentioning frequency, there is a steady rate of posts appearing on the account. Every day, or other day, there is a post ranging in job openings, events, and so on. This is good for an interactive organization communicating with its audience.
Another feature Second Story’s twitter account displays, is the mentions and references other tweeters make about them. A few followers or tweeters (twitter users) reference Second Story. These followers are usually other creative organizations Second Story collaborates with. The organization’s blog is promoted every time they make a post.
Speaking of, their blog provides an array of interesting content. One post, for example, is actually an article mentioning a project called “Here to There” that was exhibited in the Tribeca Film Festival’s interactive Playground earlier this year. Deeper in the article, the author described the project, what its goals were, and the impact it had on people who attended the festival, as they were testing the equipment related to the project. The article continues to mention out the project, and the equipment affiliated with it, could play a huge role in immersive story-telling, supports one of the major parts of Second Story’s mission, to great immersive creative content. Another post you can find on their blog is their advice for UX designers about what to consider when developing an interface. This one particular article were tips emphasizing important functions and interface should address, i.e. navigation, notification, and how much content can fit in a certain device. These are just a few examples of what they post on their social media and their blog.
Looking at the blog and the twitter account, there is a lot of information, but like their website, they seem organizes, clear, and concise content. When looking at Second Story, there are very few questions that remain when a frequent visitor, or newcomer visits Second Story’s website, or their social media. For a creative studio which focuses on interactive design, Second Story does have a number of impressive potential to show. Thanks to the brilliant minds and artists who work on Second Story’s teams in Portland, New York, and Atlanta, there is a higher expectation for them to fulfill in developing new ways for people to engage in content in the near future.
Whenever you get a chance, check out their main website at: www.secondstory.com